Corporate Social Responsibility and Organizational Culture

Question: Discuss about the Corporate Social Responsibility and Organizational Culture. Answer: Introduction The McDonald Company is one of the largest fast food industries dealing in hamburger business in the world. The firm caters to around seventy million people in 119 states operating through 35,000 stores that they have globally on a daily basis. The company has its headquarters in United States. The popularity of the company is so much that it sells around eighty burgers a second and one of the leading toy distributors in the world[1]. The restaurants are either franchisees and affiliates or the company itself. The revenues that the company makes comes entirely from the rent or fees that the franchisers pay and the sales that are done through the company-owned restaurants. The company was started by two brothers whose name were Dick and Mac McDonald respectively in the year 1940 in California[2]. Their menu includes hamburgers, cheeseburgers, chicken products, soft drinks etc. The Australian part of the company employs around 85,000 people for their eight hundred plus restaurants. Another 267 restaurants are owned locally by men and women and operated alongside the company owned restaurants. It is estimated that around 1.7 million consumers visit the company in Australia every day for their course. CSR Activities of McDonalds To support the Clinton Global Initiative partnering with Alliance for a Healthier Generation in order to make nutrition a part of educational program and an experience in the company To offer more fruits, veggies and dairy products that are low in fat in the Happy Meals throughout the world across all the chains[3] To implement and use energy efficient buildings and kitchens in all their branches from 2010 onwards To recycle the used cooking oil and recycle the cardboard those are corrugated. Sustainability of the firm The Corporate Social Responsibility goals with respect to sustainability for the future years are: To use sustainable beef production following the global principles and to procure a portion of the beef that is certified by sustainable sources Using the coffee beans, fish and oil that is again certified by proper authorities To use packaging that is based on fiber from the products that are recycled The percentage of fruits, vegetables and low fat content dairy to be served in the major markets that accounts for the success of the company To minimize the waste by an increasing percentage and recycling the products that are inside the restaurant in all the major markets situated globally To increase the use of power that is used efficiently by twenty percent in all their restaurants and branches[4]. On the environmental front, the company ensures that use of water efficiently is enhanced so that there is no wastage of it. The company also minimizes the by-products that are harmful in the society so that the environment is clean. The sustainable use of the natural resources and encouraging the use of energy efficient lamps and bulbs so that the resources can be used to the minimum advantage for the company. The company also keeps a tab on the soil erosion due to some mishaps and helps the communities to preserve the fertility and structure of the soil. The company uses a quality of potato that uses less water for the irrigation process than other potatoes. The new type of potato is very less vulnerable to moisture and adapts to dry conditions very nicely and can grow freely in all moisture conditions that is present in the soil. The new breed is very much resistant to the common pests and diseases that can destroy the crops so the uses of pesticides are very less which in turn protects the soil[5]. The storage facility of the potato is very much simple because of the low maintenance factor that the produce has than the previous product that the company used to use. The firm is one of the main coffee suppliers in the Australian land. The company is particularly proud of the excellent coffee that it offers to its clients and supports the employees and the society as well in general. The company uses Rainforest Alliance Certified farms coffee beans that are grown sustainably following certain norms and keeping the environment around very healthy. The company annually sells around 1.5 million kilograms of coffee beans from these firms to its customers[6]. The Managing Culture and Diversity of the firm The firm has an efficient human resource and development team who supports the company for its growth and success in the fast food chain. The priority of the firm is always based on its people and the needs of the employees and their welfare[7]. The core values of the company related to the business conduct lays emphasis on supporting the people. The company encourages its employees to improve their work through different management skills and workshops that are conducted. Learning in an organized manner helps the firm to move ahead and set new goals according to their performances. The organizational culture is maintained by the company through the various policies, programs and meetings that are conducted and through the feedbacks that the employees give through sharing of their knowledge. It also encourages individual learning because the firm believes that it helps the employees to improve their quality, productivity and their effective approach towards the business. The HR team of the company realizes that diversity and inclusion are the two main factors that help the firm to grow. The firm recognizes the importance related to diversity and is venturing out into the new markets by doing a thorough study of the area and the taste and preferences of the consumers that are there[8]. The customers are encouraged to have free discussions with the employees so that the improvement process of the firm can be on the rise. Conclusion The ideas that can be taken up from this assignment for the future manager of the company is that the employees coming from different cultural backgrounds needs to work in harmony and have to instill in them the goals and objectives of the firm. There should not be any discrepancies amongst themselves and the communication levels between them needs to be maintained. The company needs to educate the certain section of the society that the product is not bad and that it does not contain any bad entities in the product, which many consumers assume to be. The distribution system of the company needs to be proper so that the company can deliver the products at any place at a given time period[9]. The opportunities of entering a new market should always be kept in mind, as the company needs to explore the unknown places and enter those places with a positive attitude. Reference List Antoniolli, Rachel E., Louise F. Atkinson, and Michelle A. Palmer. "Total lunchtime fast food purchases were lower in sodium and saturated fat when nutritionally promoted fast foods were ordered instead of traditional fast foods: A pilot study."Nutrition Dietetics71.1 (2014): 41-45. Carroll, Archie B. "Corporate social responsibility."Organizational Dynamics44 (2015): 87-96. Chaidaroon, Suwichit. "WHEN SENSE MAKING IS UNEQUAL TO SENSE GIVING: A CASE OF SKEPTICISM AGAINST MCDONALD'S CSR INITIATIVES BY ORGANIC FOOD EATING PARENTS IN SINGAPORE."Allied Academies International Conference. Academy of Marketing Studies. Proceedings. Vol. 19. No. 2. 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